In a lower lever public relation course we were asked what our idea of public relations is and the following is what I replied.
Public relations (P.R) is an area of expertise that involves a person or a firm finding the best way possible to boost and insure interest in a person, place or thing. The field of public relations supersedes many peoples common misconception that “PR” is the same as advertising. Public relations involves a broad sense of understanding how to reach an audience in such a powerful way that they relate to the product, place, or person and can’t help but ultimately fall in love with it. Public relations also involve treating people with extreme hospitality, and making sure the needs of others are fulfilled in a timely fashion.
A prime example of public relations involving hospitality is at Madison Square Garden. In Madison Square Garden there is a lot of expensive advertising space that is available and utilized on a regular basis. Since selling advertising space at Madison Square Garden generates such an immense amount of money it is important to ensure that the companies continue to purchase the advertising space. For that reason there are often free tickets to events that are held at Madison Square Garden specifically for those companies who advertise and/ or who are affiliates of Madison Square Garden. While these important people are at Madison Square Garden they are treated very well by the public relations staff. The staff always makes sure these people have the best seating possible, they are comfortable, all their wants are met, in order to overall ensure that these people are pleased with their Madison Square Garden experience. This as a chain reaction should serve as bait to keep the companies coming back.
