The Tipping Point & Internet Campaigns

In the book “The Tipping Point” tipping is defined as the process in which something only a few people know about is turned into a popular trend and the question at hand is can an internet campaign be tipped? The internet is accessible to people young or old, rich or poor, all around the world, that is why I believe tipping a campaign on the internet can definitely be done (especially with the help of mavens). Mavens are the people you want to make sure know quite a bit about the campaign and because they are well informed people they can pass along details and positive things about the site/campaign. Mavens can range from people like Perez Hilton to the people who work for OIT at Rider University because at one point or another someone is looking to these people in order to receive a trusted opinion or vantage point. For (a small scale) example I started using YouTube because someone told me about it and I told my friends about it and I can definitely say the word of mouth did not stop there.  Well known bloggers would fall into the maven category and serve as a good target audience for a website because if people are reading their blogs it is safe to say they are avid internet users who may take the time to view the internet campaign. Finally, I believe the rules of the tipping point are exactly the same while dealing with the internet. 1.) There is the law of the few, even when dealing with a website if the right people are well informed the site will tip. 2.) The stickiness factor, if the campiagn looks and navigates exactly like popular competitors campaigns, the campaign does not stand out. 3.) Good context is imperative because the time and place in which people view the campaign can have a positive of negative effect.